Market Research & Insights in Iraq
At Morshed Group, we believe that informed decisions are the foundation of success. Through Morshed Research, we provide organizations across Iraq and the Middle East with the data, insights, and intelligence needed to make confident, evidence-based business decisions. Our mission is simple: to turn complex data into clear strategies that drive growth, guide investments, and shape the future of industries.
Data-Driven Intelligence for Smarter Decisions
In an ever-changing economy, understanding your market is not optional — it’s essential. Morshed Research combines advanced analytics, local expertise, and field research to uncover opportunities, identify risks, and translate insights into action. We support public institutions, private companies, and investors in navigating Iraq’s dynamic business landscape with accuracy and clarity.
Our Research Services
1. Market Research
We conduct comprehensive market studies across sectors — from energy and finance to technology, retail, and healthcare. Our team provides detailed assessments of market size, demand trends, competition, and regulatory factors, helping clients evaluate potential and position effectively within the Iraqi market.
2. Consumer Surveys
Understanding your audience is key to building meaningful brands. We design and implement quantitative and qualitative surveys to measure consumer behavior, preferences, and perceptions — delivering insights that empower marketing, product, and communication strategies.
3. Data Analysis
Our analysts transform raw data into actionable intelligence. By using modern data visualization and analytics tools, we identify performance trends, track KPIs, and forecast future outcomes — helping clients make decisions rooted in evidence, not assumptions.
4. Business Intelligence
We go beyond research — we deliver strategic intelligence. Our BI services integrate economic indicators, industry data, and predictive analytics to provide a holistic view of market dynamics, enabling smarter planning and competitive advantage.
Why Choose Morshed Research
Local Insight, Global Standards
With deep roots in Iraq’s business environment, we combine on-the-ground knowledge with international research methodologies to deliver precise, credible, and relevant results.
Tailored Methodologies
Every client’s goals are unique. We design custom research frameworks that align with your sector, geography, and objectives — ensuring findings that truly support your strategic direction.
Accurate, Actionable Results
Our work doesn’t stop at data collection. We provide clear analysis, visualization, and executive reporting, enabling leaders to make informed, data-driven decisions with confidence.
Trusted by Leading Organizations
Morshed Research is the trusted partner of businesses, NGOs, and government entities seeking dependable insights for strategy, policy, and investment in Iraq’s evolving marketplace.
Turning Data into Strategic Advantage
At Morshed Group, we believe knowledge creates power — and data creates opportunity. Through Morshed Research, we help organizations transform raw information into insight, and insight into impact.
Start Your Research Journey Today
Whether you need to understand your customers, explore a new market, or evaluate your competitive position, Morshed Research provides the clarity you need to move forward with confidence.
📩 Contact us today to learn how data-driven insights can accelerate your success in Iraq.